You can’t make this stuff up; according to the Associated Press:
“The Vatican has brought in the Fox News correspondent in Rome to help improve its communications strategy as it tries to cope with years of communications blunders and one of its most serious scandals in decades.
Greg Burke, 52, will leave Fox to become a senior communications adviser in the Vatican’s secretariat of state, the Vatican and Burke told the AP.”
The Vatican’s “blunders” include such issues as the leaked Vatican documents, sex abuse scandals, reinstating a Bishop who denies the Holocaust, and the Pope’s Regensberg speech, (wherein he quoted a 14th-Century Christian emperor who said Muhammad had brought the world only “evil and inhuman” things).
I think the Vatican’s in for a big surprise when Mr. Burke starts using the ”communication strategies” he gained at Fox. While no stranger to “blunders” itself, Fox rarely admits them, choosing instead to continue presenting them as the actual facts.
The Daily Beast quoted Burke as stating:
One of the most challenging responsibilities of the new job will be to reach out to the press and get them back “on message.”
How Frank Luntz sounding.
There is the little matter of perception though; I doubt many people will find the Vatican’s statements any more credible after this move. There’s just something sordid about the Catholic Church hiring a p.r. man, let alone a Fox journalist. How do you put a positive spin on paedophilia?
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